Alisa Davidson
Revealed: January 13, 2026 at 10:00 am Up to date: January 12, 2026 at 11:23 am
Edited and fact-checked:
January 13, 2026 at 10:00 am
In Transient
Nexo has signed a multi-year settlement to change into the first-ever title companion of the US ATP 500 Dallas Open beginning in 2026, strengthening its international model via premium sports activities partnerships.
Digital belongings wealth platform Nexo introduced that it has entered right into a multi-year title sponsorship settlement with the US ATP 500 Dallas Open beginning in 2026, turning into the event’s first-ever Title Accomplice as a part of its broader international branding technique centered on premium sports activities partnerships.Â
The settlement was formally introduced in Dallas, alongside the introduction of the Nexo Dallas Open identification and the renovation of two public tennis courts in North Texas. As one among solely two ATP 500 occasions in america and the nation’s solely indoor ATP Tour championship, the Dallas Open positions Nexo inside a extremely unique group of ATP 500 title sponsors.
Nexo Partnership Elevates Dallas Open’s World Profile As Match Enters New Development Part
Match Director Peter Lebedevs described the partnership as an essential step within the occasion’s growth, noting that securing a sponsor of Nexo’s scale through the event’s second 12 months as an ATP 500 competitors enhances its worldwide profile and aligns the occasion with innovation in digital asset companies. From Nexo’s perspective, the long-term settlement is meant to strengthen sustained international model publicity by integrating the corporate into high-profile sports activities environments that entice prosperous and engaged audiences.
The announcement additionally emphasised the event’s neighborhood initiatives, highlighted by the resurfacing of two tennis courts in North Texas to enhance year-round entry for younger gamers and leisure individuals. The Dallas Open, now in its fifth 12 months in North Texas, was upgraded to ATP 500 standing in 2025, a transition that expanded each its international attain and business significance.
The 2026 Nexo Dallas Open is scheduled for February seventh–fifteenth on the Ford Heart at The Star in Frisco, the headquarters and coaching complicated of the Dallas Cowboys, and is predicted to function main American and worldwide gamers, together with Taylor Fritz, Ben Shelton, and 2025 finalist Casper Ruud.Â
The Dallas Open sponsorship represents Nexo’s fourth partnership in skilled tennis and its third collaboration with the ATP Tour, following its latest multi-year settlement with the Australian Open and earlier sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.Â
Disclaimer
In step with the Belief Challenge tips, please observe that the knowledge offered on this web page will not be supposed to be and shouldn’t be interpreted as authorized, tax, funding, monetary, or another type of recommendation. You will need to solely make investments what you possibly can afford to lose and to hunt impartial monetary recommendation when you have any doubts. For additional data, we propose referring to the phrases and circumstances in addition to the assistance and assist pages offered by the issuer or advertiser. MetaversePost is dedicated to correct, unbiased reporting, however market circumstances are topic to alter with out discover.
About The Writer
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
