Glam and video games on aisle 1, The Benemart is open for enterprise. Profit Cosmetics launched their first digital 3D procuring expertise in partnership with immersive expertise firm Obsess, setting a brand new customary for gaming-inspired commerce. Step into The Benemart (just about!) the place Profit’s grocery-inspired idea provides an interactive digital house for guests to buy bestsellers and vacation favorites all from residence. Designed to be social, Profit made on-line vacation procuring simple and entertaining, cementing the wonder model as a frontrunner in connecting with the following technology of gaming-native customers.
“The Benemart is our very first 3D digital procuring expertise, and we’re thrilled to welcome guests inside to expertise magnificence like by no means earlier than. This immersive procuring journey blends our distinctive model storytelling with the unforgettable, grocery-inspired world that solely Profit can provide. Making individuals really feel good and having enjoyable is a part of our DNA, so main with leisure to deliver our vacation assortment to life was a no brainer,” stated Toto Haba, SVP International Omnichannel Advertising and marketing at Profit Cosmetics. “Obsess has been a powerful accomplice in making a branded world that blends storytelling with play-driven discovery in a manner that elicits the identical type of thrill because the in-store procuring expertise. The digital expertise mimics a online game, which we all know is one thing that may resonate with younger digital customers.”
The digital vacation pop-up options uniquely Profit décor and the model’s iconic present units crammed with bestselling fan-favorites priced at holiday-special offers. Open for magnificence in 4 international locations together with the US, United Kingdom, Germany and France, the immersive VR house provides customers the prospect to seize a digital cart, browse the aisles and add Profit’s ultra-collectible units to their digital cart for buy. The featured assortment takes inspiration from on a regular basis grocery retailer gadgets, resembling chocolate bars, snack baggage and tinned fish, all with a enjoyable, imaginative twist. Profit can also be pairing the digital pop-up store with an IRL expertise all through the UK for people who wish to stroll the aisles in actual life.
Don’t know which Benemart present units you want? The digital expertise helps customers discover customized product suggestions by means of Profit’s Vacation Reward Information, which incorporates a quiz to match customers with the right merchandise based mostly on their solutions. Consumers can even have the chance to just about try-on the #1 Forehead Model Worldwide’s bestselling forehead merchandise and add them to their cart immediately from the digital expertise. All through the vacation season, customers may play branded mini video games for rewards and discounted units.
Gaming is the New Social: Branded On-line Video games for Commerce
The Benemart is stocked filled with interactive gamification and social procuring components. Customers can take part on scavenger hunts to gather digital “grocery baskets” hidden all through the expertise, play a lottery-inspired scratch-off sport and discover the shop as customizable avatars. This expertise units a brand new customary for gaming-inspired commerce, introducing play-centric components all through the shopper’s procuring journey.
Emphasizing social procuring, customers may work together with different avatars in actual time—collect mates for a digital procuring day with the ‘store with mates’ characteristic permitting teams to voice chat, play video games and store collectively as avatars in actual time. Inside the on-line digital actuality expertise, every shopper is ready to customise their private avatars with quite a lot of outfits and make-up seems to be impressed by Profit’s greatest promoting merchandise throughout brows, pores, lashes, cheeks and extra.
With the launch of their Digital Benemart Vacation Reward Retailer, Profit Cosmetics set a brand new customary for gaming-inspired commerce. Via play-driven discovery in an immersive, gamified and social digital expertise, the wonder model cements themselves as a frontrunner in connecting the following technology of customers.
To study extra about tips on how to create your individual digital model world, e-mail us at contact@obsessvr.com or e book a demo.
