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Canary CEO says firm’s unconventional altcoin ETFs are bet on emerging, overlooked tokens

March 30, 2025
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Canary Capital CEO Steven McClurg stated the agency’s latest “out-of-the-box” crypto exchange-traded fund (ETF) filings are a calculated strategy to have interaction with property which have potential and unmet demand.

In a latest interview with CryptoSlate, McClurg defined the rationale behind the corporate’s filings, starting from the primary Litecoin (LTC) ETF to the primary fund to offer publicity to a non-fungible token (NFT) assortment within the US.

He defined:

“For those who’re a giant store like BlackRock, you may afford to take possibilities. For those who’re a smaller store like us, we don’t do something until we actually really feel like we are able to truly get it achieved. […] We’re fairly conscientious about our money and time, and we need to ensure that every part we’re doing is one thing that’s viable.”

First Litecoin submitting

On Oct. 16, Canary Capital filed an S-1 type to listing the primary spot Litecoin ETF, diverging from the pattern of filings for spot Solana (SOL) and XRP ETFs by different corporations on the time.

McClurg defined that the choice got here after Canary realized that former US Securities and Change Fee (SEC) chairman Gary Gensler named Bitcoin (BTC), Ethereum (ETH), and Litecoin as non-securities.

He added:

“Because the SEC had beforehand authorised Bitcoin and Ethereum ETFs, and we noticed a few individuals file for Solana, we determined to take a look at alternatives that we believed would doubtlessly get approval underneath the outdated administration. And we consider that one [Litecoin] had superb odds.”

Moreover, McClurg stated the agency believed on the time that the LTC token distribution mannequin was unlikely to be categorised as a securities providing, strengthening the choice to file for an ETF.

Submitting for an outlier

On Nov. 12, lower than one month after submitting the primary Litecoin ETF and diverging from the pattern, Canary filed the primary spot Hedera (HBAR) ETF.

Analysts have been shocked by the choice since HBAR is just not a part of the 20 largest cryptocurrencies by market cap. Moreover, Hedera solely has $111 million in whole worth locked (TVL) on the community as of March 27, far decrease than main Layer-1 blockchains.

McClurg stated that Canary filed for the ETF as a result of it recognized HBAR as a sound token with demand that had not come underneath the radar of different ETF issuers. He added that the agency’s objective is to seek out such alternatives earlier than they develop into trade developments. In his phrases:

“We need to discover the chance that exists one yr from now, two years from now, as a result of if we’re early to the punch, then we’ll get these flows when everyone else is scrambling to file.”

McClurg additionally stated that Canary believed that like LTC, HBAR’s distribution was unlikely to be categorised as a safety and the submitting would “do effectively” underneath the previous SEC regime.

The value of HBAR spiked roughly 470% inside a month after the ETF submitting, leaping from $0.065 to $0.368 on Dec. 6, 2024, earlier than giving up a few of its positive factors amid the latest market downturn.

HBAR was buying and selling at $0.192 as of press time, up practically 200% since Canary’s submitting in November final yr.

Early bets on underrecognized infrastructures

One other of Canary’s strikes diverging from main developments was the submitting for a spot Axelar (AXL) ETF on March 5.

The submitting follows the same thesis of preemptive positioning and has additionally shocked the crypto market since AXL is just not amongst theough to be included within the high 100  cryptocurrencies by market cap.

McClurg stated that  Axelar has acquired little mainstream consideration however it’s extensively built-in into developer environments and protocol infrastructure. 

He added:

“I used to be at ETHDenver, I used to be at a few different locations, and I began speaking to protocols. Each certainly one of them is working with Axelar behind the scenes. I do imply each single protocol I speak to is working with Axelar indirectly. And I believed that was fairly fascinating, that’s fairly excessive reward.”

He contrasted Axelar’s behind-the-scenes interoperability performance with earlier high-visibility initiatives like Polkadot (DOT), noting that Axelar seems to be executing extra successfully in observe.

This forward-looking strategy extends to the agency’s views on the broader ETF panorama. Canary can be the primary issuer to file for a Sui ETF, the 18th-largest crypto by market cap and the Eighth-largest blockchain by whole worth locked in decentralized functions.

McClurg criticized a typical reactive technique amongst ETF issuers, which tends to comply with developments already underway. He stated that Canary’s mannequin as an alternative focuses on early identification of demand and the event of merchandise in anticipation of shifting investor focus.

Incorporating NFTs into ETF buildings

Canary additionally filed for an ETF tied to the Pudgy Penguins NFT assortment. Whereas McClurg declined to elaborate on that submitting, he supplied context across the firm’s pondering on NFT-based funding merchandise. 

He emphasised his background in mental property investing, starting from high quality artwork to leisure rights, and the shift in regulatory stance that opened the door for tokenized digital collectibles.

Following public statements from SEC officers indicating that NFTs and memecoins are to not be categorised as securities, Canary noticed a viable path to introduce NFT-based ETFs. 

The agency selected Pudgy Penguins over different collections, resembling Bored Apes or CryptoPunks, as a result of its IP growth past digital possession, together with bodily merchandise and media content material.

McClurg harassed that whereas he has by no means personally held NFTs, Pudgy Penguins’ construction made it a extra viable model from a liquidity and IP standpoint.

“[Pudgy Penguins have] achieved a greater job of growing their model and IP.”

He added that this growth into retail and animation helps the asset’s inclusion in a regulated funding automobile.”

Timeline for approval

Because the co-founder of asset supervisor Valkyrie, McClurg labored on the agency’s Bitcoin ETF, which was authorised later than anticipated. He stated the expertise has made him cautious in regards to the timeline for altcoin ETFs and he’s hesitant to make a agency prediction.

Nevertheless, McClurg stated he wouldn’t be shocked if as much as 4 single-token altcoin ETFs are authorised this yr contemplating the bettering regulatory panorama underneath the SEC’s new management.

He concluded:

“I believe a number of them will most likely be authorised subsequent yr.”

Disclaimer: CryptoSlate has acquired a grant from the Polkadot Basis to provide content material in regards to the Polkadot ecosystem. Whereas the Basis helps our protection, we keep full editorial independence and management over the content material we publish.

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Posted In: Bitcoin, Ethereum, Litecoin, Polkadot, Solana, Sui, XRP, BlackRock, US, Crypto, ETF, Featured, Interview, Tokens, TradFi



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Tags: AltcoinBETCanaryCEOEmergingETFsfirmsoverlookedtokensunconventional
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