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Coinbase-backed Base draws fire for role in ‘pump-and-dump’ style ‘Content Coin’ token launch

April 17, 2025
in Ethereum
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Coinbase-backed Layer-2 community Base is underneath fireplace from the crypto neighborhood after selling a so-called “Content material Coin” that misplaced almost all its worth shortly after launch.

The controversy started on April 16 when Base shared a tokenized model of its “Base is for Everybody” publish on Zora, a decentralized content-sharing platform, via its official X account.

This attracted swift and widespread consideration to the token regardless of a disclaimer on Zora clearly stating the coin wasn’t linked to Coinbase or Base and warned patrons to not anticipate returns.

However, many crypto traders interpreted the promotion on X as an official endorsement.

As a consequence of this, the token’s market cap rapidly soared to round $17 million. Nonetheless, the thrill was short-lived as a result of the coin’s worth plummeted roughly 95%, erasing greater than $15 million of its market cap.

Blockchain analytics agency Lookonchain flagged suspicious buying and selling conduct, revealing that three wallets purchased giant quantities of the token earlier than Base’s announcement and later offered for a mixed revenue of round $666,000.

Including to the controversy, Abhi, the founding father of crypto advertising agency Apcollective, famous that the highest three wallets managed 47% of the availability.

He added:

“[The] chart clearly exhibits traditional pump-and-dump, huge inexperienced candles adopted by prompt sell-off.”

Base defends “Contentcoin” idea

Following the backlash, Base tried to make clear its intentions whereas explaining that the transfer was a part of an experimental push to carry content material on-chain.

In line with the agency:

“To be clear, Base won’t ever promote these tokens, and ​​these will not be official community tokens for Base, Coinbase, or every other associated product. The content material we share is artistic, and we’re going to maintain bringing tradition onchain.”

Jesse Pollak, the Ethereum layer-2 lead developer, acknowledged that the token was by no means meant to operate as a typical memecoin or funding automobile.

As a substitute, the token was born on the concept of a “Content material Coin,” which was to tokenize artistic works.

In line with him:

“[Content Coin] represents a single piece of content material and it’s created in a context the place the expectation is about that the coin is the content material and the content material is the coin — no extra, no much less.”

He emphasised that this mannequin permits creators to monetize viral posts via buying and selling charges and shared possession, shifting the main target away from hypothesis.

Pollak added:

“When you try to apply a conventional meme or venture coin valuation mannequin to content material cash, you’re going to be disillusioned.”

Regardless of the reason, critics throughout the crypto house stay unconvinced.

Alon, co-founder of Pump.enjoyable, mentioned that any venture with affect ought to act responsibly. He emphasised that protocols should keep away from setting unrealistic expectations, particularly involving tokens.

He acknowledged:

“I’m an enormous advocate for the imaginative and prescient of “tokenizing all the things” however you may’t change present market realities – for those who launch a coin AND have social affect, that comes with accountability.”

Talked about on this article

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Tags: BaseCoinCoinbasebackedContentDrawsFirelaunchPumpandDumpRolestyleToken
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