May the rising choice of XReal Enterprise AR options be precisely what what you are promoting has been looking for? Possibly. Augmented actuality within the office remains to be rising up. We’d have loads of smartphones and tablets that may deal with AR experiences, however actually immersive good glasses are sometimes a lot tougher to search out. That’s the place XReal has an edge.
Quite than following in Meta and Apple’s footsteps in constructing VR and blended actuality headsets, XReal (beforehand Nreal) has gone all-in on good, light-weight specs.
Over the previous 18 months, they’ve performed what many {hardware} startups by no means do: evolve with out alienating, scale with out bloating, and begin talking the language of enterprise with out dropping the product simplicity that made them attention-grabbing within the first place.
In early 2024, XReal closed a $60 million funding spherical, positioning itself to compete straight towards the Apple’s Imaginative and prescient Professional and Meta’s Ray-Ban Meta collaboration. Then the corporate rolled out it’s Air 2 Professional and Extremely glasses, adopted by the XReal One assortment. Now it’s working hand-in-hand with Google on Challenge Aura – specs powered by Android XR.
Whereas the buyer crowd continues to check the boundaries of immersive media, enterprise consumers are asking a unique query: can XReal tech make our groups sooner, safer, smarter?
Let’s discover out.
XReal Enterprise AR: Who’s XReal?
XReal didn’t simply stumble into the AR highlight. It constructed there, beginning with leisure and gaming, then shifting towards scalable {hardware} that would do greater than entertain. Based in Beijing in 2018 underneath the identify NReal, XReal was one of many first corporations to ship consumer-grade AR glasses at scale. By 2024, XReal had bought greater than 350,000 pairs of AR glasses worldwide.
When NReal formally rebranded to XReal in 2023, it didn’t simply change its identify. It stated the “X” within the title was reflective of its mission to constructing augmented actuality for everybody. Not simply customers, however professionals, educators, and discipline employees too.
Since then, the corporate has expanded quickly throughout Europe, the US, South Korea, and Japan, tapped into new partnerships (most just lately with Google), and elevated its enterprise focus. In truth, at CES 2025, XReal highlighted new and renewed collaborations with trade leaders from BMW, to Qualcomm, T-Cell, Bose, and extra.
It even drew consideration to the truth that it was the one AR firm in 2024 to rank among the many high 5 world manufacturers by market share within the ARVR trade. XReal is rising up, and quick.
XReal Enterprise AR: The {Hardware} Lineup
Regardless of a heavy deal with simplicity, XReal has quietly begun to construct one of the crucial versatile {hardware} portfolios in AR in the present day. The XReal enterprise AR lineup covers every thing from reasonably priced, easy glasses just like the Air assortment, to the Immersive XReal One specs, the AI-powered upcoming Aura glasses, and even equipment, just like the XReal Beam Professional.
The XReal Air Collection
That is the place most customers begin with XReal enterprise AR, and for good purpose. The XReal Air, Air 2, and Air 2 Professional seem like premium sun shades however ship crisp visuals with built-in micro shows. Most fashions weigh lower than 80 grams, and high-end fashions just like the XReal Air 2 Professional even encompasses a proprietary optic engine, in addition to three ranges of immersive management.
Whereas options depend upon the model you get, even the comparatively reasonably priced Air 2 Professionals (costing round $500), boast some fairly spectacular options. They won’t have spatial computing capabilities, however they do have built-in audio, refresh charges of as much as 120hz, they usually’re appropriate with varied exterior instruments and software program apps.
The Air 2 Extremely glasses, launched at CES 2024, are much more superior, layering in spatial computing by way of Samsung processors, and a customized computing unit. They arrive with head and hand monitoring, 6DoF monitoring, twin greyscale cameras for capturing content material, and even SDK help.
XReal One Collection
The XReal One Collection are the place XReal Enterprise AR glasses actually began to redefine what “good glasses” imply. These glasses take computing energy a step additional, with an enhanced model of XReal’s customized X1 chip. Each variations, the One, and One Professional, help 3DoF, three immersion fashions, 4 million pixels, and Optic Engine for processing energy.
Additionally they include built-in audio system from Bose – excellent for immersive collaboration classes. The One Professional brings higher battery life and improved thermal efficiency, permitting for prolonged use in fast-paced environments.
XReal Equipment: The Beam Professional, Eye, and Hub
Suppose XReal simply affords good glasses? Suppose once more. The XReal Beam Professional is one among XReal’s hottest equipment (purchased in a bundle with about 70% of the corporate’s glasses). This pocket-sized gadget connects your XReal glasses to virtually something: Android, iOS, Home windows, macOS, even consoles. It acts as a translator and energy hub.
There’s even a touchscreen, Android 13 OS, and the flexibility to run apps natively. For corporations and not using a cellular gadget technique in place, it’s a full-stack AR resolution that matches in your pocket.
Then there’s the XReal Hub—a easy however cost-effective gadget for charging your glasses and connecting them to different gadgets in actual time. Plus, XReal is now engaged on a brand new accent—the “Eye”—designed to let customers take immersive images straight from their specs.
Challenge Aura: XReal Enterprise AR with Google
If XReal’s Air and One strains are about consolation and compatibility, Challenge Aura is about ambition. This isn’t an adjunct. It’s a full computing platform formed like a pair of glasses.
Unveiled at Google I/O 2025, Aura is XReal’s first pair of glasses to natively run Android XR. It’s powered by an onboard Snapdragon XR processor, built-in AI features, and a redesigned UI for spatial interplay. Challenge Aura remains to be in its early phases, nevertheless it’s thrilling.
These glasses ought to introduce us to specs with voice, imaginative and prescient, and contextual consciousness baked in from the beginning. Plus, corporations may have entry to thousands and thousands of Android apps, extra immersive and fascinating than ever earlier than.
XReal Enterprise AR: How The Tech Works
XReal has made a reputation for itself by retaining issues deceptively easy. However underneath that minimal aesthetic is a surprisingly adaptable and forward-looking tech stack.
Let’s begin with the fundamentals. XReal’s {hardware} is designed for comfort-first deployment, however there’s nuance in what every gadget delivers.
Subject of view: Ranges from 46° (Air, One) as much as 57° (One Professional), with the Air 2 Extremely sitting comfortably within the center at 52°. It’s not wraparound immersive, nevertheless it’s excellent for contextual overlays, spatial browsers, or side-by-side apps in a 3D format.
Weight: A constant power throughout the lineup: all glasses clock in between 72g and 80g. That makes them among the lightest within the AR class, simple to put on in conferences, on manufacturing unit flooring, or in customer-facing environments with out making anybody self-conscious.
Tethering and energy: Choices differ. Most glasses depend on USB-C connections, utilizing the Beam Professional, or appropriate cellular gadgets for content material and energy. The One sequence is tether-free, because of its onboard computing, whereas the Beam Professional permits for wi-fi streaming and even standalone Android use.
OS compatibility: Due to the Beam line, XReal glasses can combine with Home windows, macOS, iOS, Android, and even gaming consoles. It’s uncommon to search out an AR gadget that works throughout so many environments out of the field.
Plus, with Challenge Aura, XReal is moving into native Android XR, working a spatial model of Android straight on the glasses. That opens the door for seamless integration with Google apps, AI instruments, and the whole Android app ecosystem.
Software program Ecosystem and Third-Celebration Integrations
XReal Enterprise AR options have quite a bit going for them from a software program perspective, too. The core working system, Nebula, is Android-based and powers most XReal experiences in the present day. It helps spatial browsers, floating home windows, and digital multi-monitor setups. For enterprise dev groups acquainted with Android, constructing for Nebula is approachable, however not frictionless.
Plus, because of the Beam Professional, customers have entry to countless apps, built-in casting capabilities, and mirroring, with out the necessity for customized coding. As talked about above, the Android XR collaboration will solely lengthen XReal’s ecosystem even additional, making it simpler for corporations to faucet into Google-approved apps and options with out an exterior gadget.
That stated, the enterprise app ecosystem remains to be maturing. For those who’re in search of prebuilt integrations with Salesforce, ServiceNow, or Workday, you’ll have to both wait or put money into partnerships with XR improvement outlets.
Spatial Computing and Gesture Management Options
Spatial computing is the place XReal begins to distinguish itself throughout the “light-weight AR” class. Loads of good glasses on the market supply nice visuals or audio however no precise “spatial interactions,” together with a few of XReal’s early Air fashions.
However XReal is diving deeper into the spatial computing area. The One Collection of glasses handles 3DoF monitoring. That’s completely satisfactory for display-based duties: multi-screen setups, digital dashboards, information overlays, and guided walkthroughs.
The Air 2 Extremely, nevertheless, introduces 6DoF with twin grayscale cameras. Meaning the glasses know the place you’re in area, not simply the place you’re wanting. It permits primary room mapping, object anchoring, and spatial mannequin interplay. For coaching, design, or simulation duties, this provides lots of energy with out leaping to a heavier headset.
With Challenge Aura, spatial functionality is anticipated to scale even additional. As a result of it’s constructed for Android XR, Aura will use Google’s new spatial APIs, together with environmental understanding, object occlusion, and chronic AR. Briefly, it goals to do what Apple’s Imaginative and prescient Professional does for iOS however in an open ecosystem.
XReal Enterprise AR Use Instances
You may discuss AR’s potential within the office all day, however what actually issues is who’s utilizing it, why, and what it’s serving to to vary. That’s the place XReal enterprise AR begins to show its price.
XReal is already working with corporations like BMW to deliver AR experiences to the way forward for in-car leisure. Its big selection of merchandise additionally helps a wide array of enterprise-ready purposes akin to:
Distant Collaboration in Engineering and Design
When groups are unfold throughout cities, or continents, conventional video calls simply don’t reduce it for reviewing spatial work. A number of design companies and engineering departments have adopted XReal to view 3D fashions, blueprints, and CAD recordsdata collectively, in real-time.
As AR good glasses proceed to show themselves for discipline employees, corporations will uncover new methods to make use of specs just like the XReal One Professional and Air 2 Extremely glasses for collaboration, onboarding, prototype design, and even upkeep.
Immersive Coaching and Onboarding
Manufacturing, healthcare, and heavy trade all share one downside: coaching new employees in advanced environments is pricey, inconsistent, and infrequently dangerous.
With XReal, companies deploy guided simulations, digital security procedures, and step-by-step onboarding overlays. The {hardware}’s mild profile permits new hires to maneuver freely, carry out mock duties, and get used to real-world layouts, all in AR. With integrations for collaborative apps, groups may even entry help from colleagues in real-time.
Enhanced Productiveness
Think about strolling right into a lodge room or satellite tv for pc workplace and deploying a full multi-monitor workstation, with out packing a single display. That’s what finance groups, builders, and information analysts use XReal for.
Utilizing Beam or Beam Professional, they will open a number of home windows, pin dashboards of their visible area, and toggle between instruments with out minimizing or tabbing out. For groups that dwell in spreadsheets or code, it is a main time saver and a productiveness booster.
Buyer-Going through Experiences
Since they’re extra reasonably priced (and infrequently extra snug) than hefty headsets, XReal enterprise AR good glasses are nice for customer-facing experiences too. Luxurious retailers may use them to permit clients to strive outfits on or discover product configurations from a retailer location.
In actual property, clients may use good glasses to attend an open home and discover a constructing from a distance, earlier than they even contemplate shopping for. Architects may even stroll shoppers by means of a property that’s not constructed but, furnished, completed, and scaled to life.
How XReal Compares within the Actual World
Enterprise AR adoption may not be as large as VR or MR adoption proper now, however there are nonetheless some main gamers combating for consideration.
There are legacy gamers like Magic Leap and Microsoft (with the now-discontinued HoloLens 2 headset), proving that augmented actuality does have a task within the enterprise panorama. These gadgets featured industrial-grade spatial computing, rock-solid IT infrastructure, and plenty of thrilling options, however they have been costly and considerably cumbersome in comparison with the headsets we all know in the present day.
Then we’ve got extra trendy choices, like Lenovo’s ThinkReality A3 glasses, specs from innovators like Vuzix, Rokid, and Realwear, and the infinitely common Meta Ray Ban glasses.
All of those options have their advantages:
Lenovo brings wonderful IT administration and rugged sturdiness.
Vuzix and RealWear supply voice-first interfaces for hands-busy fieldwork.
Meta Ray-Bans are glossy, social, and smarter than most individuals notice, with AI and voice baked proper in.
However the query that issues to most enterprise consumers isn’t “Which headset is flashiest?” It’s “Which one is definitely wearable, versatile, and scalable for my workforce?”
The place XReal Enterprise AR Stands Out
XReal’s Enterprise AR glasses may not be as sturdy as some options. There aren’t any native MDM options but. Gesture enter is minimal (for now), and 6DoF and spatial computing options are restricted to some gadgets.
However suppose you’re launching a pilot undertaking, scaling AR throughout a frontline workforce, enhancing design critiques with out blowing your funds, or simply need one thing folks will put on for greater than ten minutes. In that case, XReal makes a really compelling companion.
XReal is a superb match for:
Mid-Sized Companies with Distributed Groups: for those who’ve bought folks working throughout areas, designers within the workplace, trainers within the discipline, retail workers on the ground, XReal is a straightforward solution to ship constant, immersive content material with out delivery headsets the dimensions of a toaster, or spending a fortune.
Corporations with Android-Primarily based Workflows: In case your instruments already dwell within the Android ecosystem (otherwise you’re utilizing tablets/telephones on Android), XReal slots in fantastically, particularly with Beam Professional or Challenge Aura. You’ll get sooner deployment, simpler help, and extra app compatibility out of the gate.
Innovation and Coaching Groups: In case your job is to discover what’s subsequent or onboard folks sooner, XReal delivers simply sufficient AR to make an actual impression with out overwhelming your workforce or your procurement lead.
XReal Enterprise AI Deployment: Technique Suggestions
You’ve discovered the gadget. You’ve examined the glasses. Folks really like sporting them. However then actuality hits: How do you deploy this factor throughout 50 folks? 500? How safe is the info? What’s it actually going to value? Right here are some things to recollect as you deal with your deployment.
Safety & Privateness: It’s All within the Coverage
Lots of XReal’s merchandise are camera-equipped, internet-connected good glasses. Meaning privateness considerations are actual, particularly in regulated industries or environments dealing with delicate IP.
The Air 2 Extremely contains twin grayscale cameras for 6DoF monitoring. Whereas these don’t seize high-res imagery, they nonetheless course of environmental information. Enterprises have to construct utilization insurance policies: the place glasses may be worn, what information is seen, how recorded content material (if any) is dealt with, and which networks the gadgets can entry.
There’s no native end-to-end encryption or zero-trust framework (but), so safety and privateness is on you, and your workforce.
IT Administration: Convey Your Personal Band-Assist
Proper now, XReal doesn’t supply full enterprise MDM (Cell Machine Administration) help out of the field, such as you’d get from one thing like Meta Quest for Enterprise. There’s no single dashboard for updates, utilization monitoring, or distant lockdown.
That stated, Beam Professional runs Android, which suggests it could possibly help third-party MDM instruments like VMware Workspace ONE or Microsoft Intune, although integration remains to be in early phases and infrequently requires technical hand-holding.
Once more, you’re going to have to determine your individual IT administration coverage, for now. Nevertheless, you might be able to discover companions who can work with you on bridging the hole.
Proving ROI
XReal isn’t simply reasonably priced, it’s deployable at scale with out giving your finance workforce a coronary heart assault.
Most enterprise setups land between $800 and $1,000 per seat, together with {hardware} just like the Air 2 Extremely and Beam Professional. That’s a fraction of the price of a HoloLens 2 or Magic Leap 2, which might simply hit $3,000–$3,500 every.
You’ll nonetheless want to think about issues like Android MDM licensing, mild coaching, and a few inner IT help, however many corporations will see clear, measurable returns quick. Simply make sure you observe adoption charges, utilization, and general efficiency outcomes.
Is XReal AR Enterprise-Prepared?
So, is XReal Enterprise AR prepared? Or is it nonetheless simply testing the waters? The corporate may not test each enterprise field but, however for a lot of companies, it checks those that matter.
The {hardware} is polished, wearable, and appropriate throughout platforms. Instruments like Beam Professional deliver Android XR into attain with zero dev carry. And at underneath $1,000 per seat, it’s one of many few AR choices that is sensible to roll out past a lab demo.
Sure, enterprise controls like MDM and information compliance are nonetheless evolving, and Aura remains to be in its early days. However for those who’re piloting immersive coaching, distant design, or customer-facing workflows, XReal enterprise AR is already delivering actual ROI.
The neatest path ahead is to start out small, run a targeted pilot, observe outcomes, after which scale what works. AR doesn’t must be sophisticated to be transformative, and XReal proves that higher than most.
