Hiya there, it’s Ugu.
Have you ever ever been scrolling by means of Twitter or trying on the feedback underneath a YouTube video and felt… bizarre? Like one thing was off? Possibly the feedback have been too generic. Possibly the replies didn’t fairly match the video. Or possibly, simply possibly, you felt such as you have been the one actual human within the room.
When you have felt this, you aren’t loopy. You might be stumbling upon the Lifeless Web Concept.
For years, this was only a fringe conspiracy idea on message boards. However with the explosion of Generative AI, I’ve began to ask myself: Is the web we love truly “lifeless,” changed by bots speaking to different bots?
What Precisely is the Lifeless Web Concept?

Let’s minimize by means of the noise. The speculation means that the natural, human-driven web died someplace round 2016-2017. Since then, it claims, the vast majority of the content material we devour—and the engagement we see—is artificially created by algorithms, bots, and AI brokers.
It appears like a sci-fi film plot, proper? However take into consideration your personal every day routine:
Algorithmic Feeds: You don’t see what your mates submit; you see what the algorithm thinks will hold you addicted.Bot Feedback: “Nice video!” “Good submit!” “Click on my bio!” — Does this seem like human dialog to you?AI Content material Farms: Total web sites at the moment are written by ChatGPT to sport Google’s search engine marketing, with zero human oversight.
My Expertise: The Echo Chamber of Machines

I attempted an experiment the opposite day. I dove deep right into a trending subject on X (previously Twitter). I clicked on profiles that have been arguing fiercely.
What I discovered shocked me. Many of those “individuals” posted 200 occasions a day, each single hour, with excellent grammar however zero persona. They have been scripts.
I spotted I wasn’t watching a debate; I used to be watching two items of code executing a loop. It’s scary as a result of it distorts our actuality. We predict “everybody” is speaking a few sure subject, however possibly it’s only a server farm in a basement someplace simulating a crowd.
Why Does This Matter to Us?

If the Lifeless Web Concept is even partially true, it adjustments every thing about how we use the online.
Belief is Damaged: If I can’t inform if a evaluation is actual or if a discussion board submit is human, how can I belief any info?The Lack of Creativity: Machines recycle information. People create new issues. If the web is simply AI coaching on different AI content material, we enter a cycle of “digital inbreeding.” The content material will get blander and weirder.Loneliness: The web was supposed to attach us. Now, it typically appears like strolling by means of a mall crammed with mannequins.
Is There Any Hope?
I don’t suppose the web is lifeless lifeless. I feel it’s simply… zombified.
However right here is the excellent news: Authenticity is changing into the brand new luxurious. As a result of there’s a lot pretend, automated noise, actual human connection is extra useful than ever. If you discover a actual neighborhood, an actual author, or an actual artist, you maintain onto them tighter.
I’m dedicated to preserving my nook of the web alive. No bots, no automated fluff. Simply me, Ugu, speaking to you.
What do you suppose? Have you ever ever suspected you have been arguing with a bot, or do you suppose this idea is simply paranoia?







