Crypto.com has made historical past as the primary crypto platform to enter right into a partnership with the UEFA Champions League.
This multi-year collaboration, announced on August 14, makes the crypto alternate an official international sponsor of the UEFA Champions League.
Crypto.com and UEFA will work collectively to create particular experiences for followers and increase curiosity in each soccer and cryptocurrency. The sponsorship will embrace actions inside stadiums, TV broadcasts, and promoting campaigns.
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Steven Kalifowitz, Crypto.com’s chief advertising officer, highlighted the potential advantages of this collaboration, notably by way of rising crypto consciousness amongst mainstream audiences. Main sports activities occasions just like the UEFA Champions League have the potential to introduce crypto to billions, which may enhance the worth of cryptocurrencies sooner or later.
Kalifowitz remarked:
Now we have efficiently constructed the Crypto.com model and neighborhood by producing modern and groundbreaking moments and occasions in a manner that others haven’t been capable of replicate. Connecting our model with engaged sports activities followers world wide has successfully grown our consumer base to over 100 million in pursuit of our mission of cryptocurrency in each pockets.
By leveraging the worldwide recognition of the UEFA Champions League, Crypto.com goals to create partaking moments that resonate with sports activities followers, which not solely strengthens their model but additionally promotes broader crypto adoption.
Crypto.com has additionally beforehand collaborated with Eminem for an advert marketing campaign.
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