The most recent Bitcoin bull run feels totally different.
Scratch that. Each bitcoin bull run feels totally different, as every cycle brings with it recent narratives and new blood. However there’s one ingredient that’s at all times been constant all through Bitcoin’s historical past, and that’s retail curiosity in shopping for into freedom tech and f**ok you cash. Effectively, Bitcoin to the moon rallies, at the least.
Retail is sitting this Bitcoin bull run out
Bear in mind retail? As a result of all I hear is crickets…
Actually zero taxi drivers, no pals’ cousins twice-removed, or kindergarten lecturers asking if it’s too late to purchase. Regardless of some analysts’ conviction about Alt Season revving up, I haven’t even been requested about Fartcoin, Dogecoin, or Ripple, and I’ve a reasonably good templated reply to the latter, in case you’d prefer to borrow.
Anyway, the purpose right here is that this: retail is sitting this Bitcoin bull run out, and it could actually’t be due to a lack of expertise. This time it’s totally different. Someplace between the Bitcoin ETFs, presidential pumps, and Larry Fink taking on on the WEF, retail determined this sport was now not for them.
Dare I say it? Bitcoin’s simply no enjoyable anymore, or perhaps retail acquired so badly burned final time round they lastly realized to not play with fireplace. Nobody’s even casually trying to find information: Google Tendencies for Bitcoin isn’t even grazing a gentle peak subsequent to Japanese strolling and Labubu dolls.
That nobody makes use of Google to seek for something anymore may arguably be an element on this, however nonetheless, the silence from distant family members and repair employees is palpable.
100 days over $100K
You’ll hardly even discover that the number-one crypto has spent 100 consecutive days above $100k; a psychological feat, a generational inflection level. Every time Bitcoin has leapfrogged a significant spherical quantity ($100, $1,000, $10,000), it has ushered in a brand new period of adoption, funding, and hockey-stick worth motion.
But, this time round, no person cares.
Not solely is Bitcoin sustaining celestial highs and carving out new all-time tops, however its technical spine is strengthening. Bitcoin’s 200-day transferring common crossed above $100,000, a robust sign for merchants and long-term holders alike.
In each Bitcoin bull run, breaking and holding above historic resistance on each worth and transferring averages has preceded intervals of continued momentum. However retail is nowhere to be discovered.
This cycle has even flushed out a number of the longest-standing Bitcoin whales, making method for a similar corrosive establishments that Bitcoin was meant to abhor.
Crypto in your 401k
2025 has additionally seen a quantum shift in retirement planning with Bitcoin and different cryptos being legally allowed in mainstream retirement accounts, opening direct entry for tens of hundreds of thousands of Individuals to build up onerous cash for his or her futures.
However retail couldn’t care much less.
They’ve packed their baggage all the best way to the digital Bahamas and stated “Let’s sit this one out.” And whereas Bitcoin has arguably morphed from a speculative commerce to a staple of retirement portfolios and institutional diversification, retail’s absence feels extremely unhappy.
On the time of press 12:59 pm UTC on Aug. 17, 2025, Bitcoin is ranked #1 by market cap and the worth is up 0.79% over the previous 24 hours. Bitcoin has a market capitalization of $2.36 trillion with a 24-hour buying and selling quantity of $44.9 billion. Study extra about Bitcoin ›
On the time of press 12:59 pm UTC on Aug. 17, 2025, the entire crypto market is valued at at $4.02 trillion with a 24-hour quantity of $119.12 billion. Bitcoin dominance is at present at 58.55%. Study extra concerning the crypto market ›
