Wikipedia Traffic Drops as AI Answers Eat the Free Encyclopedia

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The Wikimedia Basis introduced this week that human site visitors to Wikipedia fell roughly 8% between Could and August in comparison with the identical interval final yr. The decline got here into focus after the muse found that refined bots, primarily from Brazil, had been disguising themselves as human guests.

After updating its detection methods in Could, the muse reclassified site visitors knowledge and located a lot of the unusually excessive site visitors in Could and June got here from bots constructed to evade detection. The revised numbers revealed what many in publishing already knew: fewer folks go to Wikipedia straight as a result of search engines like google now present solutions on their very own pages.

“After making this revision, we’re seeing declines in human pageviews on Wikipedia over the previous few months, amounting to a lower of roughly 8% as in comparison with the identical months in 2024,” Marshall Miller, wrote. “We consider that these declines mirror the impression of generative AI and social media on how folks search info, particularly with search engines like google offering solutions on to searchers, typically based mostly on Wikipedia content material.”

AI is not only killing Wikipedia. Knowledge from Pew Analysis confirmed median year-over-year referral site visitors from Google Search to premium publishers has decreased virtually each week throughout Could and June 2025, with losses outpacing positive aspects two-to-one. Practically 60% of all Google searches find yourself in an AI abstract as a substitute of selling the studying of the particular supply.

Publishers throughout industries are sounding alarms and resorting to lawsuits to get some safety. Danielle Coffey, who leads the Information/Media Alliance representing greater than 2,000 retailers, mentioned Google is utilizing writer content material with out compensation whereas providing no significant approach to decide out with out disappearing from search solely.

“It is parasitic, it is unsustainable, and it poses an actual existential menace to many in our business,” she mentioned.



The quantity of AI content material on-line is rising quick. Analysis from web optimization agency Graphite discovered that as of November 2024, virtually half of recent internet articles have been generated utilizing AI in some type, up from simply 5% earlier than ChatGPT’s launch. A submit by Ask Perplexity on X claimed AI content material went from round 5% in 2020 to 48% by Could 2025, with projections saying 90% or extra by subsequent yr.

The Wikimedia Basis mentioned fewer visits to Wikipedia may imply that fewer volunteers develop and enrich the content material, and fewer particular person donors assist the work. The inspiration is responding by imposing insurance policies for third-party entry, creating a framework for attribution, and experimenting with methods to deliver free information to youthful audiences on platforms like YouTube and TikTok.

The inspiration mentioned Wikipedia’s human information is extra helpful to the world than ever earlier than, 25 years since its creation. The query is whether or not the platforms utilizing that information will assist the ecosystem that creates it.

The Wikipedia Basis didn’t instantly reply to a request for feedback by Decrypt.